European Cultural Heritage and the Cultural and Creative Industries
European research and innovation activities will make a strong contribution by strengthening our common knowledge and expertise and by providing solid evidence for policy-making. They will promote and valorise our cultural heritage and arts, while increasing its international competitiveness and firming the social fabric at European, national, regional or local level. Through a broad research and innovation co-operation of a wide set of stakeholders and efficient coordination between EU Member States, R&I activities will be oriented towards interdisciplinary research and actively involve the cultural and creative industries (CCIs). They will connect cultural heritage with the CCIs by supporting new forms of cultural and artistic expression that build on existing cultural assets and provide access to both tangible and intangible heritage. Research and innovation will also promote the competitiveness of cultural and creative industries and provide evidences about their role as innovation drivers in the wider economy. In line with the Commission priorities, the R&I activities of this Destination will help promoting the European way of life, achieving the Green Deal goals and supporting an economy that works for the people. They will also contribute to realising the UN Sustainable Development Goals and building a stronger crisisresilient society and economy by taking into account experiences, challenges and lessons learnt also from the COVID-19 pandemic.